# Signal Campaign 001 — Aptly

## Campaign ID
SIG-APT-001

## Campaign name
Before You Apply Again

## Core message
Before you send another resume, check what is actually weakening it.

## Product
Aptly — resume scoring, guided rewrite, job match, tailored resume, cover letter, application package, and interview prep.

## Positioning
Aptly is not just another resume builder. It is a job-search system that helps users check the resume before they send another application.

## Audience
- People applying and not hearing back
- Recently laid-off job seekers
- Career switchers
- Recent grads
- People with resume gaps

## Batch 01 Storyboards

### 1. This Bullet Sounds Busy. This One Sounds Hired.
Fast before/after proof. Shows line-level value.

### 2. You’re Not Getting Rejected. You’re Getting Filtered.
Awareness piece. Hits the emotional pain and shows Aptly as the second set of eyes.

### 3. Before You Apply to 50 More Jobs…
Job-match demo. Shows why one generic resume for every job is weak.

## Proof Loop
Content view → landing page visit → app open → resume upload/paste → score → rewrite → job match → tailored package → feedback.

## Launch Gates
- Live no-API-key journey end-to-end
- iPhone Safari real-device test
- Android Chrome real-device test
- Export/copy mobile behavior
- Clarity/session replay masking or disabled for resume content
- AI integrity failure logging

## Root Files
- signal-vault.html
- signal-campaigns.html
- signal-campaign-aptly-001.html
- signal-storyboard.html
- signal-growth-builder.html